Lloyd: " Excuse me, Flo? What's the soup du jour?" Waitress: "It's the soup of the day." Lloyd: "Mmmmmm. That sounds good. I'll have that."
I was once in a restaurant / bar when someone came in and asked what the soup of the Day was for tomorrow. Crazy but true.
There are many depending on the ownership and context:- - Money Laundering - Promote and strengthen a city, community or country - entertainment - something to amuse and fill the time of its owner - To generate a profit - As a basis to a business venture -.....
I'd say in altruistic terms, to win as many football matches at the highest level possible. Problem is, in modern football, business is the key factor and the balance sheet has to be serviced too. Doing both, is the holy grail.