Meaning In a carefree, stylish manner. Origin This is about as bona fide American as a phrase can get. It is often used to conjure up images of the openness and freedom of the plains and mountains of rural USA, or of the horses and cowboys that roamed them. Montana in particular has laid claim to the description, and there are several guide books to the state with that title. The first reference in print is from The Bucks County Gazette, Bristol, Pennsylvania, November 1881: "Among the many improvements on Market Street, few are so conspicuous as the high, wide and handsome building on the north-west corner of Eighth."