To hear from Patrick Cryne? A rallying call, if you will, setting out his vision of for both the long & short term vision of the club. An opportunity to put to bed fears from fans with regards to the club's direction, the situation with regards to the manager's future, the apparent contradictory stance of the chairman with regards to FFP. Leadership comes from the top, especially when things appear to be blundering from one mistake to another, both on and off the field. I accept that some will not be interested in whatever he says and will immediately find problems. I also accept that Patrick's health could well mean he's not in a position to help the cause in such a manner.
Agreed, we do need something to come from him. Great marketing opportunity here as well. Perhaps discounted STs on sale now, say £50 less than last season.