Hudds Kit

Discussion in 'Bulletin Board' started by CavresLeftThigh, Jul 17, 2019.

  1. TitusMagee

    TitusMagee Well-Known Member

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    Thought they'd shot themselves in the foot with this but they've actually done really well. Especially leaving the shirt unbranded. Impressive.
     
  2. Barnsleyshaun

    Barnsleyshaun Well-Known Member

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  3. Redhelen

    Redhelen Well-Known Member

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    Not sure Huddersfield want to be called an underdog!
     
  4. Donny Red

    Donny Red Well-Known Member

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    Credit where it's due, that is a brilliant piece of marketing in that it's got quite
    a lot of the football community discussing Huddersfield Town and Paddy Power.
    Job done really.
     
  5. Cav

    CavresLeftThigh Member

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    Paddy Power really are brilliant on social media. And I must admit that kit is going to be the smartest in the league this season! Wouldn’t mind us moving to Umbro on completion of the Puma contract
     
  6. Donny Red

    Donny Red Well-Known Member

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    The other aspect of this of course, if as anticipated, the FA fine Huddersfield for
    wearing the kit in the friendly at Oldham, because it breaches the advertising
    regulations, the whole matter will hit the sports headlines yet again.

    You would think that PP will pick the tab up for that, but for them, the overall publicity
    they will get from it will be well worth it.
     
  7. dreamboy3000

    dreamboy3000 Well-Known Member

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    The fake Paddy Power kits have just been put up for auction for a week and if they don't get another bid in the next six days that's still a lot of cash for some great causes, which justifies the two day campaign they did......

    https://www.ebay.co.uk/sch/officialhtafc/m.html?_nkw=&_armrs=1&_ipg=&_from=

    https://www.examinerlive.co.uk/spor...sfield-town-announce-charity-auction-16616925

    The commercial director is happy with it too.......

    https://www.examinerlive.co.uk/sport/football/news/sean-jarvis-huddersfield-kit-charity-16614340
     
  8. Donny Red

    Donny Red Well-Known Member

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    In today's paper it says that Huddersfield Towns " prank" Paddy Power sash shirts have raised
    a total of £25,000 for local charities. The fifteen shirts offered sold for an average of £1,850 each
    on e-Bay.

    The shirt worn by their Captain Christopher Schindler went for a staggering £3,750.
    Great piece of marketing that has certainly benefitted some good local causes.

    In view of what's been done it will be interesting to see what action if any the FA take
    for what was technically a breach of their rules regarding the sizing of sponsors logos.

    Postscript Presumably £2,750 was spent on fees and overheads, leaving £25k for the charities.
     
  9. dreamboy3000

    dreamboy3000 Well-Known Member

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    2,750 quid the last shirt on Ebay is currently going for. 27,992 is what the others went for according to the Examiner paper today. So the prank has made over thirty grand to be split between three great charities. I'd say it's been worthwhile.
     
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  10. Donny Red

    Donny Red Well-Known Member

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    Fantastic idea. Not done Town or PP any harm as well. A real collectors item.
    Could be worth a few bob in a few years from now.
     

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