Lords Prayer Ad Banned

That's exactly what is happening and why I object. I can't turn it over or turn the sound down while I'm in the cinema. It's on, I've got to be quiet and I'm having stuff force fed to me, stuff that I didn't know would be on and stuff I haven't paid for. I accept that when I go to the cinema they'll try to flog me product via adverts, but not political or religious messages.

This particular advert doesn't bother me, but it's the principle of the thing. Adverts for for the BNP or the EDL or ISIS would ******* bother, which is why this rule is in place.

 

What if people are offended by sexism which could be interpreted from many cinema ads? But back on topic, why do they need to take this stance? Some people may be offended by the censorship of their chosen religion.

 

I'm not defending their reasoning, I said that earlier. I don't think political and religious messages should be contained in advertising. As far as I'm aware, sexism isn't allowed either. There are guidelines:

https://www.asa.org.uk

 

This advert got the ok from the relevant bodies though didn't it? It was the cinema chains themselves who decided not to show it? Or did I misread (I'd read it again but my phone is taking ages to load the page)?

 

Not the cinema chains as such, but the company that deals with the all the advertising in those cinemas.

The British Board of Film Classification gave it a U certificate. For obvious reasons, it's not violent and it doesn't contain any sex scenes or swearing or anything. But that's as far as their remit goes. They're not set up to control what's in adverts, just what the age limit should be for the audience. This advert is clearly suitable for all and on the TV it would be fine, where we can choose if we watch it or not, but to a captive audience in the cinema I personally believe that should be different.

 

How could someone be offended by the Lord's Prayer?

It doesn't include anything controversial, unless you think people believing in a God and Heaven is controversial.

 

Ta. I agree btw. Said as much above. With the reasoning anyway. I do think people should be able to show some tolerance for other faiths for a few minutes though.

 

I don't think the ad intends to promote the faith as such but prayer. The CoE must be the biggest hypocritical organisation alongside FIFA and The FA but I don't think there's anything wrong with promoting religious (any) messages and don't see how the audience is captive when they have options to watch or not. This country is simply over sensitive.

 

Advertising by these groups would quite rightly be banned for very different reasons. To group a message of prayer in this category (not by you) is clearly wrong in the minds of most people. You're right you can't turn over or turn the sound down but you can ignore if you wanted to; as I said I don't pay particular attention to many adverts simply because either it doesn't interest me or the product doesn't interest me. I might be wrong but I'd guess that the number of people who'd complain about this advert if it was shown would be in double figures.

In my opinion this is censorship based on political correctness.

 

A cinema audience is captive, that can't be argued surely? Like I said though folk should show a bit of tolerance. I can guarantee I'd not be fussed if they showed an advert with an Islamic prayer in it.

 

Well I could choose not to watch, arrive after the adverts or step out. But I get your point. However I don't see what's different from advertising Coke

 

Advertising drugs should be banned too.

How would you know what adverts are being shown before it came on. And it'd be over with by the time you'd squeezed past everyone on your row to get out.

 

Captive is putting it a bit strongly. They can get up, read their phone, text, talk, put their head in their hands, dance in the aisle. They may have no choice over what's being shown but they're not forced to watch an advert.

 

Just say no kids.

 

That's ridiculous frankly. Cinema sound is fookin loud.

 

I'm just saying that captive is putting it a bit strongly.

 

This is precisely the point. The vast majority of people would not be bothered by an advert of prayer for any religion which is why I think this is political correctness censorship. They fear offending the minority or somebody is offended on behalf of somebody else.

 

Not IMO it isn't. Captive unless you want to take ridiculous measures.

 

I'd agreed with that. But the current climate is to err on the side of caution and I can understand the reasoning if that is the aim.