I think that's possibly true to an extent, social media highlights in more - but I genuinely think there's a concerted effort to get out more, do more and connect more with the community, particularly since the new owners arrived.
I heard that GG empowers his teams to do more of this kind of stuff than previous CEOs/General Managers but I've also seen plenty of these kinds of activities go unnoticed in the past. There are plenty of good people at the club who do an awful lot for the community