We're not competitive with the higher prices - so lowering them might actually create a bit of atmosphere if it was sustained for a period of time and promoted properly.
Exactly, the only benefit the club sees from £28 tickets is from away fans as hardly any home fans buy them. What was the slogan of the club a few years ago, "Stronger Together"? Ye, reight.
The trouble is that we're not performing on the pitch. People don't want to come and watch us lose every week whatever the price is. Reducing prices now would only result in a drop in revenue. Reduce prices when we're performing and it would probably work, but are we ever going to be anything other than relegation candidates? If we do get relegated we could dramatically reduce ticket prices and we'd start winning games. Hopefully we'd attract more fans then, but currently the dwindling support is a lot down to our constant relegation battles and lack of optimism.