I've said it for a while......think ~£250K will do the business. He was immense for REDS, but if I was negotiating, I would not be steam-rollered for a player that has quite a poor goals per game ratio. His purple-patch for the REDS should not falsely inflate his transfer price, which should be based on his existing situation/contract and his experience/potential.........which again brings me to ~£250 K.
O'Grady > Donaldson, Stead and every other striker we've been linked with. I'd go as far as £400-500k if required to get him (we've spent much more on much worse!)