I've reached the point where I will drive a little bit further for a cheaper price when it's say 5p a litre difference or sometimes more. Even if it seems silly to use a bit of extra petrol to get it. I'd rather go to the one charging less and hopefully more will do the same. My Dad is in Skeggy this weekend and told me Tesco was 9p a litre more expensive than Asda. They are approx a 2 minute drive apart. Yet people continue to pay the higher price it's mind boggling to me.