They had a strong advertising campaign using local celebrities, such as Craig David and Scott Mills off Radio 1. It said "We like oranges from Tescos, they're smart"
"We wouldn't be caught dead buying oranges from Tesco, but we applaud your efforts to sell oranges at Tesco, especially making them cheaper." S Club 7
and I'll tell THEE summat... when you know the whole picture then come on an comment...till then shut it.
one example springs to mind the old Volkswagen adverts that told us how so many million owners can,t be wrong..which resulted in even more sales....and I cannot be arsed to list you the many others in a similar vein
RE: Tesco announce their profits every year They don't announce them every time you walk up to the checkout and demand to know though do they?
or worst......oh my "for better or worse" I think she wants me.... well she is nowt but a mere woman, dunt they all.