The Church of England are naturally outraged. I woulda thought this would be way down on their list of priorities like, but hey…
The Camp coffee rebranding is perfectly sensible and correct. The Lyles is just a needless abandonment of 140 years of history. I'd recommend reading the article about it on the BBC and the glib claptrap from Lyle's "young marketing intern of the month". I loved treacle butties as a kid. The fact that there was a lion surrounded by bees on the tin had zero impact on my enjoyment. Apparently now little Johnny and Jemima can't possibly look at anything that's not anodyne and reduced to meaningless pap. Rant over.
Where do you get that from? Maybe they've just thought that a rotting carcass might not be the best image for a food product. Or realised that just by changing the logo they can get huge media attention and engagement on social media due to people getting far too angry about a logo change.
quote from the article "The company's brand director James Whiteley said the firm needed to show consumers it was moving with the times and meeting their current needs." What "current need" requires the rebrand really though? I don't think anyone "needed" it to be rebranded, other then people with nothing better to do with their meaningless corporate jobs. Absolute codswallop.
On the pancakes with some sugar, after a few savory rounds with rabbit gravy. I loved my Tuesday night stayovers with Gran and Grandad in Kendray.
As long as they keep the tin, I love opening the lid with the back of a spoon and the smell of syrup or treacle when you open it.
Getting wound up about the dead lion and bees no longer being used? Good grief! It's the end of civilisation as we know it(!)
Come off it BR, don't play the gammon card. My thoughts on politics have been pretty clear over the years. I simply see no rational need to dump something historic and interesting for something supposedly more tasteful.
Because I like tradition and history and a few bees and a lion don't impact anybody's enjoyment either especially when virtually nobody actually understood the story behind the logo.
At the end of the day though it boils down to company decides to change their logo because they want to be represented differently... Outside of them changing their logo to something offensive I don't see why anybody else should have an opinion on it... If it bothers you so much don't buy their product and they'll get the message