Ticket Prices for next season

Hi Gally, Could you explain the risk though behind it as like I've explained, if targets aren't reached then the club could just revert to the normal current pricing strategy.

Lets say for example that next week the club advertise this new strategy I'm proposing. They then give the fans a time period of April 1st - May 31st to sign up for the idea of reaching an acceptable target of say 10,000 to get the costs down to £250 per season ticket. Make this a legally binding contract aswell so once signed people cant back out if the targets are met.

If targets aren't met by May 31st, the club then revert to the normal pricing regime which in my eyes (from May 31st) a reasonable time period for fans to renew season tickets using the current regime as from what I remember, you normally get your renewels sent out through the post round about this time. I just don't understand the risk behind it mate.

 

I do like that idea, but there is one flaw to it, in that the club has then allocated a seat to that person for the whole year when they will only turn up for half the games (unless they say you have to give 1-2 weeks notice of the games you want to attend.

This brings the risk that for big games which may be close to capacity (OK, only Leeds & Sheff Wed), they can't sell seats as they're already committed, though I grant you it's likely that folk would choose those games anyway. In the even more unlikely event that we storm the league though it would stand to lose a fair bit of pay on the day.

Nah, I've talked myself out of that one. It's a good idea for our current position!

 

Sounds good to me. The club can come out with some PR statement saying that would get the fans behind it like "We have listened to what the fans have asked for and we are willing to make it happen. All we ask in return is you back the campaign" etc...

 

To be honest I was thinking you wouldn't have an allocated seat. You would simply exchange your voucher for a ticket at the turnstile. That then has the added advantage that if you want to sit with someone else who is going to the game you can.

It just seems bizarre that the whole football business model is based on fans either paying on the gate or attending every game, with nothing in between. the only slight deviation is the half season ticket which doesn't bridge that gap. There must be lots of fans who for whatever reason can't come to every game and it seems to make sense to incentivise them to come to as many as possible.