I didnt say that. Because I know he has incurred extra since. But doubt its nowhere near the sum of cup run and stones. Plus dont we get extra this year from sky. Dunno but we have got to have made a substantial profit this season
I would like to see a 10 or 15 game ticket introduced. Possibly work like a book of vouchers whereby you pay up front, get a discount (as you would if buying a ST but not as much) and exchange a voucher for a ticket before the game you want to attend. That way people that can't commit to a full ST because of work etc could still support the club but don't have to pay the high pay on the day prices.
Probem with your pricing structure is that it reduces the incentive to buy a ST too far - I get the point about pay on the days overpaying compared to ST holders, but the point about STs is that they give the club a stake in the ground and the ability to plan around it - too many people would not see the point of a ST under that structure. I would perhaps be one of them - work commitments dictate that it is a lottery as to whether I will be able to make midweek games and I generally miss at least a couple - this season I think I missed 5. That brings the cost almost to break even point for me.
If next season is half as exciting as the 2nd half of this, a £50 rise is a good deal BUT..... There is a risk.. For every bloke like me who can afford it and think it is good value, there might be a bloke who can't and doesn't. Lets say the club sold 7000 last season at an average of £300 each, it would have made them £2.1m Put the prices up by £50, put 1000 people off and you'll sell 6000 at an average of £350, making £2.1m. Sell any less and it starts to look like a **** decision, sell any more and its a bloody gud un. I know I'm generalising and using big round numbers but I'm just trying show how fine the margins are and what risks there are in all of this. It's not something I'd like to juggle with.