Not really at £25 per ticket (approx) you only need to scare away 80 fans to be out of pocket on match day revenue at the gates its hardly going to make much difference to the finances - may even cost money and will certainly annoy Season TIcket holders who can no longer go and that for Saturday games. Midweek games would be a financial disaster if played at lunchtime
The media are keen to use this word over and over because it emotionally minimises the effect of what's happening. We keep hearing, "energy capped at £2500". It's not true and they know it. If it's cold this winter we'll soon see.